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Your Challenge
Overcome The Marketing Challenge
Many businesses struggle with common marketing challenges that hinder their growth and success. Lack of brand recognition, unclear messaging, ineffective lead generation, poor sales conversion, inadequate customer retention, and difficulty tracking and measuring ROI are just a few to name. Without expert marketing guidance, businesses often find themselves stuck in a cycle of trial and error, wasting time and money on ineffective strategies that don't produce results.
Marketing Strategy
Eliminate the struggle of creating and implementing a comprehensive marketing strategy that aligns with your business objectives. Get fresh perspective and a wealth of experience in crafting marketing strategies that work.
Scalability
Position your marketing for growth and scalability. Develop a roadmap for scaling your marketing efforts, including budgeting, resource planning, and performance measurement.
Operational Efficiency
Streamline your marketing operations and optimize performance. Comprehensively asses your marketing systems, processes, and technologies, and identify opportunities for greater efficiency and effectiveness.
Leadership Expertise
Gain the strategic marketing leadership and hands-on expertise your business needs to achieve its growth objectives. Get access to a seasoned marketing executive who will guide your team towards success.
Performance
Ensure your business achieves and exceeds its marketing goals through strategic planning, targeted campaigns, and rigorous monitoring. Track performance, measure ROI, and identify areas for improvement with a focus on data-driven decision-making, and advanced analytics.
Flexibility & Adaptibility
Adapt quickly to changing market conditions and customer needs. Flexibly adjust your marketing strategy, tactics, and resources in real-time, ensuring that your business stays agile and competitive.
Our Process
Make The Most out of Your Marketing
1.
Business Discovery
Understanding the ins and outs of the business, including products/services, pricing, target audience, team, performance and financials, issues, problems and blockers, pain points, USP/key differentiator, competition, and risks and dependencies.
3.
Macro & Micro Level Objectives Definition
Defining targets, budget, timeline, and involved personas/stakeholders.
Focusing on ICPs and personas, go-to-market, content strategy, KPIs, and goal prioritization.
5.
Ongoing Management and Oversight
Providing ongoing management and oversight to ensure the plan is executed efficiently and effectively.
2.
Current State Review and Scoring
Assessing the team's organizational structure, roles, accountability and ownership, managerial layer existence and capability, capacity, performance per function, headcount cost, assets and stats, presence and activity, branding, processes and documentation, tools, strategy, ICPs, content, channels, goals, KPIs, stakeholders, customer journey mapping, cross-functional involvement/dependencies, reporting and analytics, performance, financials, and attributed revenue.
4.
Plan of Action
Developing short-term fixes such as process fixes, basic analytics setup, basic brand alignment, KPIs setting, team restructuring, focus on specific channels/assets, and content calendar creation. Also, developing long-term strategies such as overarching marketing/growth strategy, market, audience, positioning, content strategy, channels, budget, re-branding/brand book establishment, advanced content calendar, team structure refinement, segmentation setup, and advanced analytics and reporting, evergreen and ad-hoc campaigns, process frameworks, and operational setup.
Your Guy
Hi,
I'm Tom,
A marketing & business growth executive with over 9 years of experience in helping businesses achieve their goals. I'm a person, (like you), 34 years old, a husband and father who loves enjoying life, traveling, doing sports, playing music and eating great food!
In my background I'm an Industrial Engineer, majored process optimization and information systems, but very quick I was drawn into the marketing, business and CX fields, and built my career and experience in the past 9 years across various roles, companies and markets. From being an analyst, through managing CRM & Monetization teams, to building multi-channel growth and operations departments, creating comprehensive brand marketing plans and tailored go-to-market strategies - I've done it all.
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At my core, I'm passionate about helping businesses succeed. I believe that great marketing starts with a deep understanding of your customers, and I'm committed to helping my clients develop and execute marketing strategies that truly resonate.
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As a Fractional CMO, I bring a strategic mindset and a results-oriented approach to businesses seeking to accelerate their growth. With a keen focus on go-to-market strategies and customer-centric solutions, I work with clients to develop and implement effective growth plans. From putting in place efficient processes to optimizing operations, I am committed to maximizing the ROI for my clients.
Creative thinking is at the core of my approach, and I strive to find innovative solutions to the most challenging problems. Whether it's identifying new market opportunities, developing unique value propositions, or building high-performing teams, I leverage my experience and expertise to drive sustainable growth for my clients.
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Overall, my goal is to provide my clients with the strategic guidance and hands-on support they need to achieve their growth objectives. I am committed to delivering measurable results and building lasting relationships with my clients.
Comprehensive Solutions for Your Business
Need more than a marketing executive to guide your team and lead your business to success?
We offer comprehensive solutions to help your business achieve its marketing goals.
Business Consulting
Take your business to the next level with our business consulting services. We'll work closely with you to understand your unique needs and challenges, and craft a tailored plan to help you achieve your business objectives.
360 Agency Services
Streamline your marketing efforts and get the results you need with our marketing agency services. We specialize in developing creative campaigns, optimizing digital marketing channels, and driving lead generation and sales.
Business Assessment
Assess your business status. Get an overview of the performance your team drives to your business and get visibility on lose ends and missed opportunities for growth.